Rolled through the Mc'D's drive-thru yesterday at lunch because it was convenient to the lunch-time errands I needed to run. And ran smack into the second (first here) in what I guess will become a series of 'critiquing the absurdity of the ad.'
The target: McCafe.
Two points of snark.
1) The "Mocha" is "delightful" and the Iced-Mocha is some variation of chocolat-y. Really? Isn't the Mocha chocolat-y too? And is the iced version somehow less or not delightful?
The cappuccino is "full-bodied." Ummm, barista training taking over here. If Cappuccino is right next to latte, why would you use 'full-bodied' to describe the beverage that is 1/3 espresso, 1/3 steamed milk, and 1/3 frothed milk (read FOAM here) while the late is 1/3 espresso and 2/3 steamed milk. No froth, more body? I dunno, maybe I just wanted to be snarky and barista-snotty.
2) The flavors are vanilla, caramel, hazelnut, or sugar-free* vanilla. Yup, in the post-coffee-gate world you have to remind people that even if they get the sugar-free flavoring, there is still sugar in their sugar-y sweet, AND "DELIGHTFUL" Mocha.
But it might not be chocolat-y!